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(It’s always a good sign when your nominal competitors are setting up profiles on your site to “check it out.”) While Nerve Dating costs $20 a month, users can respond to messages they receive for free, unlike many other sites.
The idea here is to encourage people to interact with each other, to socialize, and reach out, but initial messages are kept to a Twitter-length 141 characters, with the idea being that this takes the pressure off and is a little more casual.
Last year, Nick Paumgarten wrote an interesting article for The New Yorker that detailed the rise of online dating and the effects it’s had on web culture.
What struck me most were some of the eye-opening statistics he shared about the size and popularity of the industry, beginning with the fact that fee-based dating sites have become, collectively, a billion-dollar industry — that “one in six new marriages is the result of meetings on Internet dating site.” What’s more, online dating is now the third most common way for people to meet.
(Neve Dating costs $20 a month.) And to that point, Nerve has made it their mission to monitor activity on the site, and the team keeps a close eye on suspicious activity, flagging users for abnormal behavior, and booting them if necessary.